Website Upgrade & Development
Pickinteri (Omnis)
Background
The project involved redesigning and upgrading an existing platform, which serves as a space for users seeking interior design inspiration and connecting with professionals in the field.
Main Challenges
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Multiple user types with different needs and usage patterns
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Coordination across multiple teams: UI/UX, Design, development, and QA
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Maintaining balance between client requirements, budget, and timelines
Objective
To upgrade the existing platform, improve the user experience for different user groups, and align the system with the client’s business needs.
My Role
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End-to-end project management until development handover
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Direct communication with the client
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Coordination between different departments
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Managing timelines and budget using Asana
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Ensuring high client satisfaction throughout the project
What I Did in Practice
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Built and managed the project gantt
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Led communication between client needs and internal teams. Bridged gaps and resolved conflicts throughout the project
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Provided real-time problem solving with creative solutions
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Monitored progress and ensured milestone delivery
Outcome
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Delivered Phase 1 of the system according to client requirements
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Established a structured and aligned workflow across all teams
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Maintained timelines and budget constraints
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Achieved high client satisfaction
My Unique Contribution
I acted as the central connector between the client and all delivery teams, managing a complex multi-user system, resolving challenges throughout the process, and continuously balancing business, technical, and user experience considerations.
Client Testimonials
Shai Lugassi & Mor KleimanFounder, PickInteri
I am happy to recommend Natanella following our collaboration on PickInteri website upgrade and development project.
During the project, Natanella served as the Project Manager and led the process end-to-end, working closely with us as the client and coordinating between all stakeholders involved: UI/UX, design, development, and QA.
From the early stages, it was clear that she is an experienced, thorough, and highly organized professional who sees the big picture without losing attention to detail.
The project involved several challenges, including working on an existing system, multiple user types with different needs, and maintaining a balance between requirements, budget, and timelines. Natanella managed all of these impressively, using structured tools, continuous progress tracking, and a strong ability to drive all parties forward.
Beyond her professionalism, what stood out most was her ability to communicate clearly and on eye level, explain complex processes in an accessible way, and be present and supportive throughout the entire journey. She listened carefully, bridged gaps when they arose, and found creative solutions in real time, always keeping our interests as the client in focus.
Working with her was smooth, reassuring, and gave us full confidence that we had a true partner we could rely on.
We highly recommend her to any organization looking for professional, responsible, and human-centered support in technology projects and implementation processes.
Sofi Atias
UX/UI Designer, Omnis
From working with Natanella, I was impressed by her professionalism and precision in every project she touched.
She demonstrates deep understanding of processes and consistently transforms complex projects into structured and well-executed plans, with strong attention to detail and a clear understanding of client needs and project goals.
Highly recommended!